14 Sep
- Kampala

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To lead the marketing and public relations function, a core technical activity of UTB.


• Marketing strategy & Public relations policy development
• Product development
• Market Initiation and growth
• Marketing Information System management
• Product branding
• Partnership and networking

Specific Key Results Areas

• Review, develop and create visibility for the Uganda Tourism Brand
• Develop competitive marketable tourism products
• Develop strategies for international market development
• Undertake market research
• Identify and develop viable key tourism source markets for Uganda
• Undertake promotion, publicity and exhibition campaigns
• Develop, manage and implement client charters

Required Academic Qualifications and Experience

• A Bachelors Degree with Chartered Institute of Marketing. Degree in tourism or related subject is an added advantage

• Minimum 6 years marketing and related management experience in similar position with a successful track record of performance in a reputable organization
• Understanding of international markets
• Have sound product and tourism sector knowledge
• Proficiency in IT skills

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5 - 10 yers



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